Valuing continuity, transforming futures

Steel bar
Photo by kheelcenter / CC BY 2.0

The business world constantly discusses innovation, change and transformation. Indeed, as the CMI recently reported, cost reduction programmes and new technologies have accelerated change in the past five years.

We sometimes do this without fully evaluating what all this change may be costing us, in terms of corporate knowledge, particularly corporate memory. From experience, we know organisations increasingly suffer from collective amnesia – what we call ‘memory decay’ – and this affects performance now and in the future.

Memory decay applies to almost every sector: digital disruption, mergers and acquisitions, employment fluidity, an ageing workforce and data deterioration.

Organisations, public and private, have often lost the ability to understand where they’ve come from and where they can go next.

This problem can be prevented. In short, a stitch in time really can save nine. Clients sometimes want to find out what their organisation’s management were doing a generation ago. They also want to manage their reputation, improve certainty, and future-proof.